Leadersport store in Russia
with more than 30 000 items

About project

Leadersport chain of stores has been on the market of goods for sports and outdoor activities for 10 years. The format of the stores corresponded to the concept - "sport should be accessible".

Extensive trading experience, but weak identity

Before redesign

During the creation of a new large store, it was decided to create
a new Profi format for more demanding customers and athletes.
Where products of more professional brands would be presented.

Before

After

Before

After

The simpler the better

Logo redesign

Leadersport Profi store logo consists of the signand the text part.
The logo is based on the letter "L", which forms the silhouette of
a triangle with a dynamic line.

Before

After

The logo mark can be placed on different media where
logo placement is not suitable..

Elements of identity are presented on all major media

Bearers of identity

Business Cards

Badge

Price tags

Corporate polo shirt

Redesign of means of visual communication in the interior

interior elements

promotional pointers to the ceiling

navigation signs for zones by sport

pointers to zones by sport

flags

interiors elements

Design of new facades signs reinforced the new format

advertising elements

facade signs

bilboard 3x6

posters on the facade windows

Typography

Typeface for typesetting business documents and promotional
materials - Exo 2.0.

Regular

Italic

Bold

Black

Thin

Colors

The main brand block uses 2 colors. One shade of light green
and one shade of gray. White is used when placing the logo
on a gray background.

CMYK 40/0/93/0

#C1DA34

RGB 194/218/52

CMYK 79/61/49/50

#394049

RGB 57/64/73